Our vision and strategy

Our vision

To be the best financial services organisation in the UK

We will achieve this by:

Building strong customer franchises, that are based on deep customer relationships

• that give value to the customer
• that give sustainable earnings growth to the shareholder

Executing brilliantly

• flawlessly for the customer
• doing what we say we are going to do

Managing our most valuable resource, our people

Our strategy

Build customer franchises

• extending reach and depth of customer relationships
• enhancing product capabilities to build competitive advantage
• improving processing efficiency
• working capital harder

Expand from strength

• look to leverage our financial strength and enhanced capabilities
• new product, customer and geographical markets

Our business priorities

UK Retail Banking

• grow income from existing customer base
• grow income from new customers
• improve productivity

Insurance and Investments

• maximise bancassurance success
• profitably grow the IFA distribution channel
• continue to improve operational efficiency and cost management
• optimise capital management

Wholesale and International Banking

• grow the Corporate Markets business
• build on the growth momentum in Commercial Banking
• maintain strong asset quality